British-South African YouTuber turned investor and serial
entrepreneur, Caspar Lee, rose to prominence with his popular YouTube channel
featuring sketches, musings from his life, and celebrity interviews with many of
the world’s biggest stars including Ed Sheeran, Dwayne Johnson, Chris Pratt,
Kevin Hart and Anna Kendrick.
During his speech at the Start Up Festival which took place
in Malta on the 13th and 14th of October, Lee explained
that his initial idea was of making YouTube videos. This has led him to start
his own business called Creator Ventures. During his time at the Start Up
Festival he addressed the difficulties he faced throughout the years, while also
highlighted the importance of building a channel by meeting new people,
learning from them and working within a team to reach success. This transition
from creator to entrepreneur was possible for Caspar as he identified what he
was good at and where he encountered problems; with this, he focused on his
strengths and reminding the public about such positive attributes.
“My advice to students would be to pick something before it
becomes cool. I encourage innovative thinking and encourages others to direct
their mindset towards being proactive rather than reactive.” Explained Lee.
Caspar has worked with various NGOs, specifically he is now
working with Princess Trust which helps youths develop skills outside of
school, in line with the message he sent to our local students to encourage
their entrepreneurial spirit especially in the creative sector.
Caspar shared his 3 determinants that a startup must have
for him to invest in. The most important is targeting a niche within the market
with a potential of growth. Secondly, is the competence of the team to inspire
others, believe in their offerings and are able to hire people to share such
thoughts. Lastly, having a different angle to their idea that can be considered
interesting and innovative. Even tough copying ideas is possible, this may not
be as feasible.