Christoph Sollich, known as the
Pitch Donor or Pitch Coach emphasised the importance of pitching during his
presentation at the 2nd edition of the Startup Festival, stating
that every startup founder is constantly pitching their ideas. During his
presentation he outlined a variety of lessons to ensure effective pitching.
These five lessons include the
first which is ‘Realize How People React to Pitches’ in which he outlined how
the most important organ when pitching is the heart, making the brain
secondary, as a pitch has to burst with emotions. The second lesson is ‘Answer
the 5 Big Questions’ these being ‘Why?’, ‘Why you?’, ‘Why now?’, ‘What is the
economic engine?’ and ‘Do you have any proof?’.
Lesson three is entitled
‘Search for the Holy Grail’ in which Sollich highlighted the importance of
precision, how pitches are short and therefore every word counts. Hence, the
most effective means is to stick to key messages thus ensuring repitchability.
He added that simple language goes a long way thus emphasizing to simplify,
clarify and shortify.
His forth lesson is ‘You’re not
Brad Pitch’ in which Sollich emphasised that pitching is not acting. Everyone
has to find their own style ensuring that they stand out. He added the emotions
are necessary to trigger the emotions of one’s audience and that while one is
pitching, one is completely allowed to have fun.